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How to Market Your Memphis Rental Property to Find the Best Tenants

Phillip Kemp - Monday, August 18, 2014

Finding a good tenant is one of your most important tasks when you’re renting out a home, and before you can even think about finding a tenant, you have to make sure you have a great marketing plan for your property. At Reed & Associates, there are a couple of things we do to make sure a large number of potential tenants see that your property is for rent.

Start with yard signs. It’s definitely an old school approach, but it’s an important one. People will see the sign when they walk through the neighborhood or drive down your street. At least one third, and maybe even half of the calls we get come from the yard sign. In addition to a yard sign, you want to put a sign in your window as well. You never really know what’s going to happen to that yard sign; there might be bad weather that causes it to blow away, the yard service could take it out and forget to put it back, or neighbors and kids can get a hold of it. It’s helpful if you put another sign with your name and phone number in a window.

You always want to advertise online and you always want to advertise properly. Make sure you have excellent pictures and a detailed description. We always recommend you use a wide angle lens for photos. We see properties listed online all the time that have bad photos and not nearly enough to describe the house. Discuss the features of the home and be descriptive. Then, broadcast that advertisement to as many websites as possible so you get maximum exposure.

Something to consider about the websites you advertise on is how well they convert to mobile or tablet versions. People are using their smart phones more than they are using desktop computers. You want your listing to look just as good on an iPhone as it does on a computer.

Take advantage of social media opportunities. You can use Facebook, Twitter, Instagram and other avenues to make your property’s listing available. Make sure you are consistent, transparent and relevant when using social media.

Remember this very important thing: all the marketing in the world isn’t going to matter if your place isn’t rent ready. Make sure your home is in good condition and has great curb appeal; otherwise your marketing efforts aren’t going to mean a thing.

How to Market Your Memphis Rental Property to Find the Best TenantsIf you have any questions about how to market your rental property so you can find the best tenant out there, please contact us at Reed & Associates, and we’d be happy to tell you more.


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Memphis, TN. 38018

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